Alibaba Takes Sanrio Characters Further Into Chinese Market

Sanrio, the Japanese company behind Hello Kitty, has partnered with Alibaba Group's licensing platform Alifish to drive growth in China.

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Sanrio Company, Ltd.

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Alibaba Takes Sanrio Characters Further Into Chinese Market

the Bloom Report April 2-9 2021

Alibaba Takes Sanrio Characters Further Into Chinese Market, sanrio characters

Popular Japanese cartoon character Gudetama enters Chinese market[7]