Chinese Discount Retailer Miniso Is Sorry for Pretending to Be

The company said it would “de-Japanize” by March next year.

MINISO - Wikipedia

Miniso Co pledges to change after promoting itself as a Japanese designer brand sparked criticism among Chinese netizens - Global Times

How does two-dollar store MiniSo from China succeed? – Panda!Yoo

Is Dollarama about to meet its match? Miniso, Japan's $2.99-store, plans to open 500 shops : r/canada

MINISO Apologises For Not Actually Being A Japanese Brand

MINISO Apologises For Not Actually Being A Japanese Brand

MINISO apologises for presenting itself as 'Japanese designer brand' in early days

Brunei Compass - Pretending to be Japan Shop Read it

As big as Nike': Miniso founder states his aim as Chinese variety chain opens flagship store in New York's Times Square

Miniso Apologizes for Product Translation Error - Pandaily