Nike Michael Jordan: The man who convinced Nike to bet on Michael Jordan, ET BrandEquity

Nike Michael Jordan: 40 years ago, it was Sonny Vaccaro, a Nike employee, who convinced the sporting apparel behemoth to devote all the money it had earmarked on recruiting future NBA players on just one man — Michael Jordan, then a 21-year-old rising star. That decision paid off in spades. Nike’s partnership with Jordan has grown into an empire, with $5.1 billion in sales last year from the company’s Jordan brand alone.
40 years ago, it was Sonny Vaccaro, a Nike employee, who convinced the sporting apparel behemoth to devote all the money it had earmarked on recruiting future NBA players on just one man — Michael Jordan, then a 21-year-old rising star. That decision paid off in spades. Nike’s partnership with Jordan has grown into an empire, with $5.1 billion in sales last year from the company’s Jordan brand alone.
ETBrandEquity An initiative of The Economic Times

Michael Jordan was used as the celebrity endorser for Nike/Air Jordan shoes. Credibility is used correctly her…

The day Michael Jordan's mother changed Nike's history forever: 'Even if you don't like it, you're going to listen to them', Culture

The day Michael Jordan's mother changed Nike's history forever: 'Even if you don't like it, you're going to listen to them', Culture

Endeavor Ad Agency Invests in Shop Started by Michael B. Jordan and Nike Vet Chad Easterling - WSJ

Error Jordan: Key figures still argue over who was responsible for Nike deal

All About Sonny Vaccaro, the Former Sports Exec Who Signed Michael Jordan to Nike

NITF! NIKE 2-Page Ad Slick Michael Jordan Earth Mars Blackmon Spike Lee

Nike and Michael Jordan's Jordan Brand Sneaker Rise, Fall, and Comeback

The man who convinced Michael Jordan to stay with Nike: Exploring the legacy of Tinker Hatfield