Uncle Ben's Rebrands as Ben's Original

The company also announced a “new brand purpose to create opportunities that offer everyone a seat at the table.”

Aunt Jemima, Uncle Ben's Retired

Inside the rebrand of Uncle Ben's rice

Inclusive Rebranded Rice Products : Ben's Original

Uncle Ben's rebranded packaging 'Ben's Original' hits shelves

Uncle Ben's has a new name: Ben's Original

Aunt Jemima, Uncle Ben's Updating to Remove Racist Branding

I bought two rice packets mid rebranding from Uncle Bens to Bens

Uncle Ben's brand dropped by Mars for promoting racial stereotype

Uncle Ben's is now Ben's Original: Rebranded rice hits stores

Uncle Ben's announces official name and graphics changes – Fall