Kidults are the biggest sales driver for the toy industry

quot;Kidults" are responsible for one-fourth of all toy sales annually, around $9 billion worth, as they buy everything from Star Wars to Lego products.
Kidults are responsible for one-fourth of all toy sales annually, around $9 billion worth, as they buy everything from Star Wars to Lego products.

Toy Association on How Kidults are Driving Toy Sales on The Today Show

The Toy Industry Wants To Reach A New Customer — The 'Kidult' - TheStreet

Who wants to grow up anyway? 'Kidults' swelling the toy markets coffers - Fantha Tracks

Childish 'Kidults' Are Keeping The Dying Toy Industry Alive

Expert Data and Analytics for the Toys Industry- The NPD Group

Will Kidults Save The Toy Industry This Christmas

Adults are buying toys for themselves, and it's the biggest source of growth for the industry

Growing 'kidult' trend takes toy industry by storm

Nostalgia, 'kidults,' and personalization drive toy sales growth - Insider Intelligence Trends, Forecasts & Statistics

Kidults? Eldertainment? Toymakers target grown-ups

Will Kidults Save The Toy Industry This Christmas?

Toy Sales 2021 - U.S. Toy Industry Dollar Sales Increased +19% - The NPD Group