Muji struggles as Chinese copycats knock off minimalist products

To stem further losses, the Japanese brand must compete on price and cater to local tastes, analysts say.

Muji Struggles as Chinese Copycats Knock Off Minimalist Products - Bloomberg

Muji Sees Business in China Dip After Political Ire From Beijing, Copycat Stores Appear

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brand audit

That's Shanghai - July 2017 by That's - Pulse of The City - Issuu

Muji, Japan's 'no brand' brand, battles copycats in China

Why Muji Is Struggling

FILE--View of a store of Muji in Shanghai, China, 27 December 2018. Ryohin Keikaku, the company that runs the Muji chain of household goods stores Stock Photo - Alamy

Muji struggles as Chinese copycats knock off minimalist products, Business and Economy

Speed November-December 2020 by speedmagph - Issuu

Muji Sees Business in China Dip After Political Ire From Beijing, Copycat Stores Appear

Muji, Japan's 'no brand' brand, battles copycats in China