Global success of Barbie film drives up sales at Mattel

US toymaker says strong quarter reflects strategy to expand entertainment offering

The Marketing Secrets Of Barbie's Success

Mattel Is Considering Barbie Sequel as It Plans More Hollywood Franchises - BNN Bloomberg

Global success of Barbie film drives up sales at Mattel, Business

Mattel's 'Barbie' Movie Boosts Toy Sales - WSJ

Headed To The “Barbie” Movie? Read This First.

Barbie: Toy maker Mattel looks to more movies as sales fall

Barbie Movie to Drive Mattel Upside, Box-Office Estimates Top $150 Million

Selling 'Barbie' goes beyond what's seen on-screen - Bizwomen

Awash in pink, everyone wants a piece of the 'Barbie' movie marketing mania - The San Diego Union-Tribune

You Think We Live in a Barbie World Now? Just Wait

Barbie Land(fill) - Ecoveritas

Earnings Beat of the Week: Mattel Reports Surprise Profit Amid Barbie Box Office Hit

The Power Of Pink: The Barbie Movie And Color Psychology