The role of Michael Jordan's shoes brand “Air Jordan” in the rise of Nike as a shoe giant

Michael Jordan’s shoe brand “Air Jordan” completely revolutionized the shoe industry and helped turn Nike into a mega-brand.
Michael Jordan’s shoe brand “Air Jordan” completely revolutionized the shoe industry and helped turn Nike into a mega-brand.

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The role of Michael Jordan's shoes brand “Air Jordan” in the rise of Nike as a shoe giant

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